107. AI Isn’t Just a Feature It’s a Go-to-Market Strategy episode artwork

EPISODE · Aug 1, 2025 · 41 MIN

107. AI Isn’t Just a Feature It’s a Go-to-Market Strategy

from TECHtonic: Trends in Technology and Services

In this episode of TECHtonic, host Thomas Lah is joined by Wendy Wooley, VP of Customer Experience and Strategic Programs at ScienceLogic, to explore how AI is not just transforming products, but fundamentally reshaping how tech companies go to market. Wendy reflects on her 10-year journey at ScienceLogic, the development of the Skyler AI Suite, and how the Agentic AI Autonomic IT Maturity Model is helping customers unlock value faster. Together, they explore what it means to align AI innovation with customer-centric value realization—and why that alignment is no longer optional.Listeners will gain insights into:The evolving expectations of enterprise buyers in the AI eraWhy “first time to value” is now a non-negotiable benchmarkHow to shift from selling features to selling outcomesWhy modern GTM strategies must speak to both the CIO and the CEOIf you're in tech and still leading with features instead of business outcomes, this episode is your wake-up call. Modern buyers demand more—and AI is raising the bar.

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AI is reshaping more than products, it’s redefining how tech companies go to market. In this episode, ScienceLogic’s Wendy Wooley shares how aligning around value—not just features—is the new competitive edge.

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107. AI Isn’t Just a Feature It’s a Go-to-Market Strategy

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