107. Brand Health: The Metric That Drives Retail Growth

107. If you're chasing rankings, promotions, and slotting fees—but still struggling to grow—your brand health may be the real problem. And that matters because retailers don't reward volume… they reward profitable category growth. In this episode, I unpack what brand health actually means in CPG and why ACV (All-Commodity Volume), contribution, and distribution matter more than vanity metrics. You'll learn how over-promotion erodes margin, how to measure your opportunity gap, and how to position your brand as a category growth engine—not an ATM machine. When you understand your contribution to profitable category growth, you gain leverage. Leverage for better merchandising. Leverage for smarter promotions. Leverage for sustainable runway. Get instant access on the show webpage: RetailSolved.com/session107