EPISODE · Jun 16, 2026 · 42 MIN
#107 Connor Treacy: You Didn't Know Nightclubs Have an Expiration Date
from Serves You Right · host Andrew Roy
Most people trying to launch a venue, a brand, or a career do the exact opposite of what works. They announce loudly, chase the grand opening, and expect to sustain that hype week after week…then wonder why the buzz dies inside a month. Connor Treacy spent over a decade in nightlife, music management, and event production learning that attention is engineered, not announced. From renting out mansions at nineteen to building the celebrity speakeasy Off Sunset, signing acts at Interscope, and now producing political events for tens of thousands, he's run the entire risk spectrum: fronting his own cash, taking equity, eating brutal losses, and stacking Grammys.Expect to Learn:Why keeping Off Sunset off Google Maps made it harder to get into…and why that workedThe string of "sure thing" events that nearly ended his career before it startedHow to structure a deal so you keep the upside without carrying the liabilityThe hidden expiration date built into almost every nightclub in AmericaWhy shedding the "nightclub guy" label opened doors that money couldn'tLinks:Connor Treacy — connortreacy.comInstagram @theconnortreacyLinkedIn — Connor TreacyService starts now.Follow the show: Spotify, Apple Podcasts, YouTubeI talk to people in and around the service industry space. I'm looking to hear from the people I wish I could have talked to when I was coming up in bars. Said another way: I am trying to make sense of this wild, beautiful mess that can be a life working in bars, and help others that are feeling similarly confused and/or lost. Check out the Podcast Website Here and get in touch with me!Classic Episodes You May Like:Doug Frost MW MSJeffrey MorgenthalerET: Entrepreneur (and creator of Surfer on Acid)Edward Slingerland's Masterful work on IntoxicationAndrew Hurley of Vegas.WineChris Tunstall of A Bar AboveTony Abou-GanimBobby "G" GleasonAs always, I’m just here taking notes, trying to figure out what it all means.Cheers
What this episode covers
Most people trying to launch a venue, a brand, or a career do the exact opposite of what works. They announce loudly, chase the grand opening, and expect to sustain that hype week after week…then wonder why the buzz dies inside a month. Connor Treacy spent over a decade in nightlife, music management, and event production learning that attention is engineered, not announced. From renting out mansions at nineteen to building the celebrity speakeasy Off Sunset, signing acts at Interscope, and now producing political events for tens of thousands, he's run the entire risk spectrum: fronting his own cash, taking equity, eating brutal losses, and stacking Grammys.Expect to Learn:Why keeping Off Sunset off Google Maps made it harder to get into…and why that workedThe string of "sure thing" events that nearly ended his career before it startedHow to structure a deal so you keep the upside without carrying the liabilityThe hidden expiration date built into almost every nightclub in AmericaWhy shedding the "nightclub guy" label opened doors that money couldn'tLinks:Connor Treacy — connortreacy.comInstagram @theconnortreacyLinkedIn — Connor TreacyService starts now.Follow the show: Spotify, Apple Podcasts, YouTubeI talk to people in and around the service industry space. I'm looking to hear from the people I wish I could have talked to when I was coming up in bars. Said another way: I am trying to make sense of this wild, beautiful mess that can be a life working in bars, and help others that are feeling similarly confused and/or lost. Check out the Podcast Website Here and get in touch with me!Classic Episodes You May Like:Doug Frost MW MSJeffrey MorgenthalerET: Entrepreneur (and creator of Surfer on Acid)Edward Slingerland's Masterful work on IntoxicationAndrew Hurley of Vegas.WineChris Tunstall of A Bar AboveTony Abou-GanimBobby "G" GleasonAs always, I’m just here taking notes, trying to figure out what it all means.Cheers
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#107 Connor Treacy: You Didn't Know Nightclubs Have an Expiration Date
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