107: Converting Patients into IVF Patients

In this week’s episode of Inside Reproductive Health, we don't talk about new patients. We talk about patients ready to move on to treatment that are a good fit for IVF, how you convert them into IVF treatment, and some of the national averages when it comes to conversion. If your concern is mostly about having more IVF patients and you want to reach your IVF goal, but you’re good on your new patient goal, this episode was recorded for you. I brought Stephanie Linder, our director of client success, on the show with me. She sits in the operational marketing seat very often and gets to get close to this part of the patient marketing journey. We talk about the reasons why patients don't move through treatment, and how to overcome those reasons to increase the conversion to IVF patients when they are in fact a good fit for IVF. Some topics we cover include: KPI’s to focus on to move patients to treatment National averages for conversion of patients to IVF patients Reasons patients don’t go through with IVF How online reviews impact your business To learn more about our Goal and Competitive Diagnostic, visit us at FertilityBridge.com