107. Cultura and Cash with Author Giovanna Gonzalez

Giovanna "Gigi" Gonzalez is a TikTok influencer, financial educator, and author of the bestselling book Cultura and Cash. During The Great Resignation, she quit her 10 year corporate career to pursue her true passion: teaching financial literacy to young adults.  Gigi teaches personal finance and career navigation for First Gen at various organizations and on her TikTok account @thefirstgenmentor. She was named 40 under 40 by the Hispanic Alliance for Career Enhancement, "Latinx to Watch" by Hispanic Executive Magazine and Top 25 Creator by Fast Company. In this episode, Gigi and I talk about her book Cultura and Cash, which I devoured in one sitting.  We delve into the impact of generation wealth and generational knowledge and how it leads to different starting lines for people when it comes to managing money and creating financial freedom.  We talk about the limiting beliefs we have to unlearn when it comes to money and the different strategies for being intentional with your money, and how to implement value based spending.  And we get into so much more so I can't wait for you to hear my conversation with Gigi.   GET GIG'S BOOK CULTURA AND CASH: https://www.thefirstgenmentor.com/my-book CONNECT WITH GIGI www.thefirstgenmentor.com  IG and TikTok: @gigthefirstgenmentor LinkedIn: https://www.linkedin.com/in/giovannagonzalez/ CONNECT WITH ARIVEE Masterclass: Sign up for the FREE Masterclass on Sept. 12, 2024: 3 Mistakes Costing You Your Well-being: For Women Who Have No Time. It's one hour. It's one of the best investments you're going to make in yourself.    Pre-order The Book: Pre-order my book coming out January 14, 2025: Your TIme to Rise: Unlearn Limiting Beliefs, Unlock Your Power, and Unleash Your Truest Self    Time to Rise Mastermind: Learn more about the Time to Rise Mastermind kicking off in September 2024 and how to join us   Instagram: @ariveevargas   LinkedIn: www.linkedin.com/in/ariveevargas/   Join Arivee's  women empowering women email community for inspiration, motivation, and actionable strategies from Arivee in your inbox.  We're focusing on how to live that one beautiful precious life that you were meant to live it - with meaning, joy, aliveness, and alignment. Website: https://www.ariveevargas.com/