#107 - Durability Over Dominance - Redefining Athlete Development with Matthew McKay, Part 1

Durability Over Dominance (Part 1): Redefining Athlete Development with Matthew McKayDominance might look good in the highlight reel—but it’s durability that wins over time.In this powerful first installment of our three-part series, we sit down with strength and conditioning expert and chiropractic student Matthew McKay to challenge conventional thinking about athlete development. Drawing from over 13 years of coaching across high school, college, pro, and military settings, Matthew reframes performance through a new lens—one focused on long-term resilience, not just short-term results.You’ll hear real stories from the field, hard-won insights on building systems that actually work, and a candid look at what athletes need from us—especially those in high school and early development phases.This episode is about more than training—it’s about the mindset, communication, and cultural clarity required to build a program that lasts.💡 WHAT YOU’LL LEARN IN THIS EPISODE:How to create your own athletic performance modelThe difference between coaching for reps vs. resultsWhy structure beats hype—every timeHow to start building durability into every phase of development🔗 RESOURCES + LINKS:🎓Learn more about the newly Clinical Human Performance Practitioner Certification Program here.👀 More of a visual learner? Watch the recorded replay of the full webinar here.🎙️ SUPPORT THE SHOW: Visit our website at faktrpodcast.com to leave a review or comment