107: How Michelle Elston Built One of the Most Efficient Flower Farms I Know

If your flower farm always feels one step behind, this episode is going to feel like a deep breath. Jenny sits down with Michelle Elston of Roots Cut Flower Farm in Pennsylvania, who produces nearly 30,000 supermarket bouquets a year with a part-time seasonal crew, tight systems, and a whole lot of intentional decision-making. Michelle shares how her farm uses clear weekly rhythms, crew training, time standards, staff meetings, and tiny movement-level improvements to make harvesting, bouquet making, and farm operations more efficient. Find Michelle OnlineCheck out Michelle's Website: www.rootscutflowerfarm.comFollow Michelle on Instagram: @rootsflowerfarmLearn more about the Association of Specialty Cut Flower Growers at ascfg.org Did you enjoy this episode? Please leave a review on Apple or Spotify. Get your personalized profit roadmap: www.trademarkfarmer.com/roadmap Follow Jenny on Instagram: @trademarkfarmer Find free flower business resources: www.trademarkfarmer.com/note