107. Lorna Jane Clarkson, Lorna Jane // How The 'Accidental Businesswoman' Behind The World's First Activewear Brand Achieved Multi-Million Dollar Success Through 30+ Years In Business

Did you know that 1 in 3 new small businesses in Australia don't get past their first year of operation? With ever-changing markets and consumer demands, to recessions and pandemics, there's no question that running a successful and profitable business long-term is challenging. So, how do you become a part of the 1% in business and actually succeed? This week's episode of The Make It Happen Show features a legend in the Activewear space, Lorna Jane Clarkson, who spills all on exactly what it takes. Credited for creating the Activewear category as we know it today, Lorna’s story in creating Lorna Jane Activewear began nearly 33 years ago when she couldn’t find fashionable, functional pieces to wear that fitted her active lifestyle. So, she decided to make her own. She’s since become the most awarded Activewear Designer, a 6 time author, and shared with us exactly how she became one of the most influential figures in the health and wellness industry and recognised as a global business leader too. This is not one to miss. Timestamps: 1:00 - Becoming one of the most influential figures in the Activewear space 2:39 - The two types of business owners 3:34 - What would make a business owner not want to come into work? 6:02 - How to attune into your gut feeling as an entrepreneur 8:58 - How you can lead by example and make your team better 11:50 - The 7 year slump for business owners 14:48 - The traps that come with selling part of your business 16:53 - The dangers of new businesses that focus on only capital raising 22:25 - #1 thing that will stop you from being creative in business 24:15 - Retail vs e-commerce growth for Lorna Jane Activewear  26:20 - Is retail better than e-commerce? 29:27 - How to be ready for change 32:15 - Activewear trends in 2022 34:52 - How to practice active living as an entrepreneur 36:15 - Futureproofing a growing a business Find full show notes, resources, and templates here: https://hubs.la/Q01g5g7g0