107. Purpose is not the same as good governance

Increasing emphasis on corporate purpose is a *really* good thing, but it's not the same as good governance. Background music is Of the Stars by KC Roberts & the Live Revolution   SCRIPT: This is probably the most obvious of all the titles in this sequence. Of course purpose is not the same as good governance. Take any incorporated entity, from a one-man-shop like my company, Fullbrook Board Effectiveness, to let’s say Amazon, it’s really helpful to be able to answer the question “why does this organization exist?” if you want good governance to  happen. Does Fullbrook Board Effectiveness Inc exist just as a tax shelter for my work, leaving me free to just kinda do whatever I want for a living? Does it exist to make the world a better place by helping organizations to make better decisions? Is it something else? Without some clarity, it’s hard to figure out if you’re making good decisions. Imagine being a director on the Amazon board and starting to come to terms with the organization’s countless operational activities and hundreds of thousands of employees. Without a clear understanding of Amazon’s purpose, it would be impossible to sit at the table and assess the potential value of a new opportunity, or even to know what kind of questions to ask or what conversations to have. Purpose, mission, vision…they’re all so important to sorting through the paths in front of you that it’s hard to imagine good governance without them. But even when you get them right, there are still a lot of factors that affect decisions, like culture, people, processes, physical space, legal constraints, and, well…you get the picture.