#107 - The MSP Owners Who Got Tired of Waiting and Built Their Own PSA | From The Trenches

After 20 years inside ConnectWise and AutoTask, two MSP operators decided they were done waiting for the unified PSA the industry kept promising — so they built one. In this From The Trenches episode of The BMK Vision Podcast, Josh Peterson talks with the founders of IgnitHQ about what it actually takes to start a PSA from scratch in 2026. Guest Introduction Yaron Baitch is the founder and CEO of IgnitHQ and the CIO of Digital Practice Inc., a dental-focused MSP with offices in Hawaii and Connecticut. Tom Goembel leads operations for IgnitHQ and brings front-line MSP execution experience to the platform's day-to-day workflow design. IgnitHQ launched publicly in May 2026 with 80+ native modules sharing a single data model and AI built in at the database layer. 🎙 What We Cover in This Episode - Why a "unified" platform on a disparate database is not actually unified - Single source of truth — and what it actually unlocks across PSA / RMM / billing / documentation - AI at the database layer vs. AI bolted on top after the fact - Familiarity bias — the hardest moat in the PSA category - The skeptics corner — answering every objection in public - Month-to-month pricing and the dual-write bridge — reducing buyer anxiety on the cutover - The Arizona Iced Tea pricing thesis — being profitable enough at the low price - Marketplace and partner-driven go-to-market over blast email - Preparing the customer-success team before the scaling problem arrives ⸻ 👤 Guest & Host Links Yaron Baitch (LinkedIn): [NEEDS VERIFICATION] Tom Goembel (LinkedIn): [NEEDS VERIFICATION] IgnitHQ: https://www.ignithq.com/ Josh Peterson (LinkedIn): https://www.linkedin.com/in/joshdpeterson/ ⸻ 🚀 Subscribe & Follow BMK Vision YouTube: https://www.youtube.com/@beringmckinleyvision?sub_confirmation=1 Vision Platform: https://beringmckinley.com/vision Apply to Be a Guest: https://beringmckinley.com/blog#speaker-form ⸻ 🔎 SEO Keywords unified MSP platform, IgnitHQ, PSA alternative, ConnectWise alternative, AutoTask alternative, AI native PSA, single data model MSP, BMK Vision Podcast, From The Trenches MSP, Bering McKinley 📝 Credits Host: Josh Peterson Guests: Yaron Baitch (Founder & CEO, IgnitHQ); Tom Goembel (Operations, IgnitHQ) Producer: Bering McKinley Episode: #107 - The MSP Owners Who Got Tired of Waiting and Built Their Own PSA