107: ThinkWORKS 107 Motivation Isn't Enough To Cope with Identity Lag

Why does motivation fade — even when you start strong? In this episode of ThinkWORKS, we explore identity lag — the gap between who you are and who you’re trying to become, and why lasting change often breaks down.If you’ve ever struggled with consistency, discipline, or building better habits, this episode reframes the problem — and shows why motivation alone isn’t enough.Because real change doesn’t come from pushing harder… it comes from aligning your behaviour with an identity that can sustain it. Join the discussion HERE.