107: What's the Smartest Way to Spend $10,000 on Marketing?

Mini-episode alert! This is probably the shortest episode on The Heart of Marketing; yet, it's chock full of solid ideas for all sizes of company on how to spend $10,000. From Inc. magazine, we got this idea and decided to do our own brainstorm on how to spend $10K across the organization or just in our own marketing department. John Gregory Olson and Jayme Soulati proffer some ideas, and they may be ones you would consider or not. Do listen in because every business often puts its own doorstep last on the list of cash infusion or business strategy. While $10,000 is not a ton of money in business, it will ensure: 1. Consultant time with a possible gap analysis 2. Planning 3. Tradeshow participation 4. Or...just ask the team! Thanks for listening!