1075: From Pipeline to Public Trust: Strengthening the Next Generation of Public Health

Public health is everywhere, but too often, people don’t see it. In this episode, we explore how the field can build a stronger future by investing in the next generation of professionals and improving how it communicates its value to the public. Dr. Kimberly Wyche Etheridge, Senior Vice President of Health Initiatives at ASTHO discusses why workforce pathway programs, mentorship, and hands-on partnerships between universities and health departments are critical as experienced leaders retire and workforce gaps grow. She shares why more students are choosing public health, how practical experience helps bridge the gap between theory and real-world practice, and why retaining early-career professionals requires rethinking workplace culture. From creative funding strategies to proactive pipeline development, she makes the case that investing in people today is essential for protecting community health tomorrow. Then, Brian Castrucci, President and CEO of the  de Beaumont Foundation explains why, in a recent article, he argued public health must do a better job communicating its impact. He explores how partnerships across sectors, from business and education to faith communities, can strengthen support, and why consistency, speed, and alignment in messaging are more important than ever. We also discuss how digital creators and influencers are reshaping trust, why public health should meet audiences where they already are, and what it will take to build a clear, unified value proposition for the field.Journal of Public Health Management and PracticeSubscribe | ASTHO