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108: Building a Brand, Running Retail, and Placemaking for Community episode artwork

EPISODE · Oct 12, 2021 · 17 MIN

108: Building a Brand, Running Retail, and Placemaking for Community

from The Speak Easy Podcast · host Jen Estill and Karen Stefl — creative studio entrepreneurs, brand and video experts, boss ladies, moms

One of the principal tasks of starting a business is buying and developing a commercial space. Recently, Jen bought a new building for her marketing shop, Redhead, and an exciting new endeavor — Nelson Gallery. Redhead took the upstairs and Nelson lives below. Starting a new commercial project is never a cake walk, but when you factor in a global pandemic, well, it gets a tad more challenging. This episode we talk through the challenges faced and lessons learned from inventing, branding, and launching a successful new retail venture in downtown Lansing.

What this episode covers

One of the principal tasks of starting a business is buying and developing a commercial space. Recently, Jen bought a new building for her marketing shop, Redhead, and an exciting new endeavor — Nelson Gallery. Redhead took the upstairs and Nelson lives below. Starting a new commercial project is never a cake walk, but when you factor in a global pandemic, well, it gets a tad more challenging. This episode we talk through the challenges faced and lessons learned from inventing, branding, and launching a successful new retail venture in downtown Lansing.

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108: Building a Brand, Running Retail, and Placemaking for Community

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Frequently Asked Questions

How long is this episode of The Speak Easy Podcast?

This episode is 17 minutes long.

When was this The Speak Easy Podcast episode published?

This episode was published on October 12, 2021.

What is this episode about?

One of the principal tasks of starting a business is buying and developing a commercial space. Recently, Jen bought a new building for her marketing shop, Redhead, and an exciting new endeavor — Nelson Gallery. Redhead took the upstairs and Nelson...

Can I download this The Speak Easy Podcast episode?

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