108: Costs Pt1: What You’re Really Paying For

Send me a message 🤗Time to tackle the question that comes up again and again: why do alcohol-free drinks cost so much when there’s no alcohol in them? This is part one of a two-part mini-series on the true cost of drinking alcohol-free. Today I’m breaking down the industry economics behind your favourite low and no drinks — from the surprising truth that alcohol is often the cheapest ingredient, to the eye-watering costs of research, development, small batch production, and simply getting bottles onto supermarket shelves. Next time, I’ll flip the script and look at what it costs you personally to drink alcohol-free, and the impact that choice has on your life. 0:00 Why Alcohol-Free Costs the Same2:19 Alcohol is cheap3:26 Tradition, research & development6:20 The technicalities of taste9:12 Preservation and Shelf-Life Issues11:20 Small batch production13:20 Costs of dealcoholisation17:42 Marketing & promotion20:19 Distribution: supermarkets & online25:13 Recouping the costs26:36 Speculate to accumulate great drinksAlso mentioned:Days*Lucky Saint*Best episode to listen to next: #102. "No one wanted to work with me" Athletic Brewing's Bill Shufelt#98. Lyre’s: The Honest Truth#80. From Seedlip to Seasn to Sylva to Shandy with Ben BransonJoin the membership and get the resources you need to make the change you want - https://mindfuldrinking.substack.com/s/the-vault ===You can email me at [email protected]===🗝️ Join the membership and unlock full access to The Vault - https://mindfuldrinking.substack.com/s/the-vault===*Some links are affiliate links. If you make a purchase, I may earn a commission that helps me keep the show going. Thank you.