#108 – Daniel Barel | REE – Game Theory, the REEcorner & the Backbone for Class 1 through 6 EVs and AVs

Daniel Barel is the Chief Executive Officer of REE. Key topics in this conversation include: How Daniel’s background in game theory has helped him shape the value REE aims to provide The design philosophy behind the REEcorner Why partnering with an existing platform provider can be cheaper and more effective than starting from square one The most promising applications for electrified and automated vehicles Links: Show notes: http://brandonbartneck.com/futureofmobility/DanielBarel https://www.linkedin.com/in/danielbarel/?originalSubdomain=il https://twitter.com/dbarel https://ree.auto/ Daniel’s Bio: Daniel Barel has been the Chief Executive Officer of REE since 2013. Mr. Barel is a serial entrepreneur who founded several startups in the fields of medical devices, cyber security, and software applications. He co-founded SpecterX, an Israeli data management company in 2017 and has served as the chairman since 2019. Between 2007 and 2013, Mr. Barel served as Chief Executive Officer of CAUTES International, a boutique business consulting firm in Hong Kong that he founded in 2007. He previously served as chairman of WOOOF, a social networking platform he founded in 2012. Mr. Barel holds a Bachelor of Arts in Economics and Business Administration from the Hebrew University. About REE: REE (Nasdaq: REE) is an automotive technology leader whose mission is to empower companies to build any size or shape of electric or autonomous vehicle – from Class 1 through Class 6 – for any application and any target market. REE aims to serve as the underpinning on top of which EVs and AVs will be built and envisions a future where EVs and AVs will be 'Powered by REE'. REE's revolutionary technology – the REEcorner™ – packs critical vehicle components (steering, braking, suspension, powertrain and control) into a single compact module positioned between the chassis and the wheel, enabling REE to build the industry's flattest EV platforms with more room for passengers, cargo and batteries. REE uses x-by-wire technology for fully independent control of driving, braking and steering functions. REE's EV platforms afford complete freedom of design, enabling auto-manufacturers, OEMs, delivery & logistic fleets, Mobility-as-a-Service providers and new mobility players to design mission-specific EVs and AVs based on their exact business requirements and significantly reduce their time-to-market, lower TCO and meet zero-carbon regulations. Headquartered in Herzliya, Israel, REE has an Engineering Center in Coventry, UK, and Texas, U.S., ​​as well as subsidiaries including Japan and Germany. REE's unique CapEx-light manufacturing model leverages Tier-1 partners' existing production lines; the company's extensive partner ecosystem encompasses leading names including Hino Motors (truck arm of Toyota), Hitachi America, Magna International, JB Poindexter, Navya and American Axle & Manufacturing to provide a full turnkey solution. Future of Mobility: The Future of Mobility podcast is focused on the development and implementation of safe, sustainable, effective, and accessible mobility solutions, with a spotlight on the people and technology advancing these fields. Edison Manufacturing: At Edison Manufacturing, our specialty is building and assembling highly complex mobility products in annual quantities of ten to tens of thousands utilizing an agile, robust, and capital-light approach.