108 - From Static Listings to Storytelling: The Future of Compelling Advertising - Podcast Palooza Edition

Ronald Harrington https://www.linkedin.com/in/ronaldharrington/ joined forces with SVP of Growth and Marketing at Kurie, Kristi Fickert https://www.linkedin.com/in/kristifickert/ to share strategies about innovative streaming TV advertising for multifamily, emphasizing how to capture and hold renter attention in a crowded digital landscape.In this Podcast Palooza episode:- The shift from attention to attention retention in marketing strategies- How creative fatigue impacts ad effectiveness and ways to combat it- The transformative role of storytelling in renter engagement- Why short-form video and personal stories resonate more with prospects- The rise of streaming TV as a low-cost, high-impact advertising channel- Utilizing streaming TV to target warm leads through geofencing and data insights- The importance of ad frequency and creative refreshes to combat ad fatigue- Case studies demonstrating ROI and success metrics with streaming TV campaigns- Practical steps for multifamily marketers to incorporate streaming TV into their prospect journeyVideo-first strategies for multifamilyYour property isn’t like the rest, so why should your marketing be? We make sure your community stands out, turning passive scrolls into real attention. With high-impact streaming TV and video, we showcase your property the way it was meant to be seen - bold, dynamic, and unforgettable.Learn more at https://hubs.li/Q04nkkMc0.Chapters00:00 The Power of In-Person Marketing01:38 Attention Problems in Marketing03:03 Creative Fatigue in Advertising06:33 The Shift to Video Content10:24 Streaming TV as a Marketing Tool12:36 Understanding Streaming TV Demographics14:55 Mid-Funnel Marketing Strategies18:03 ROI Insights from Streaming TV🔔 Click subscribe to @MultifamilyMediaNetwork on YouTube and stay up to date on our growing lineup of multifamily industry leaders and must-hear conversations! 📰 Sign up at https://www.multifamilymedianetwork.com/ to receive our newsletter and explore our library of podcasts and blogs from today’s multifamily experts!