108 Garrett Jestice: Your Best Client Is Already Your GTM Strategy

Hey everyone, today I'm joined by Garrett Jestice.Garrett is a GTM consultant and advisor who helps agencies, solo consultants, and fractionals build the foundations that make marketing and sales actually work. I wanted Garrett on because he's someone I talk to regularly, and every conversation surfaces something practical. His take on leverage levers for agencies goes well beyond the usual "niche down" advice, and his perspective on the rise of micro-agencies and what's dying in the traditional model is something every agency owner needs to hear right now.In this episode, we discuss:Why your best client should become your entire go-to-market strategyWhy the full-service agency model is dying and what the micro-agency model looks like insteadWhy partnerships and co-marketing are the most overlooked growth lever for agenciesAnd more...You can find Garrett on LinkedIn and on Substack at 10xsolo.substack.com.-----------Lead Gen is the hardest part of running an agency.For most, it's unpredictable, it's slow, and it's usually expensive.Gia flips that.It's the all-in-one growth platform that turns your existing relationships and client work into a steady pipeline.Gia automates lead gen follow-up and content, and it's all from the work you're already doing.You can check it out and get some free bonuses at getgia.ai/dynamicagency-----------No one was asking for another community. But I've made one anyway.So what's different?The Dynamic Agency Community is designed around access rather than content.Access to peers who've done it before.Access to experts who've designed solutions.Access to resources that have been battle-tested.And right now, the price for founding members is only $97/year.Join today so your agency has immediate access to everything you need to grow.You can join at DynamicAgencyOS.com/Community.-----------Subscribe to the Agency Forward blog on Substack.We have weekly blog content with practical advice to help you advance your agency.-----------And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.