#108: How PTs Can Partner Directly with Physicians—Without Selling Out (Ft. Colin Rigney)

On today’s episode of Strata Stories, guest host Rafi Salazar sits down with Colin Rigney, PT — educator and founder of Advanced MSK Ultrasound Center — to talk about a bold (and still controversial) model that’s helping PTs fill a massive gap in primary care.Colin’s using diagnostic ultrasound to build direct physician partnerships—and he’s not just selling tech. He’s building trust, outcomes, and a system that works.Inside this episode:1. Why most primary care offices are starving for MSK expertise—and how PTs can step in2. How Colin structures physician partnerships with contracts that actually protect everyone3. Why training > tools—and how ultrasound became a door-opener, not the whole pitch4. The backlash from parts of the PT industry—and why Colin’s still all in on this future5. Tactical first steps: what to say, who to approach, and how to stay compliantStrata Stories are conversations between Strata's CEO, Paul Singh, and leaders in the OT & PT world. We interview practice owners, therapists, consultants, and coaches disrupting healthcare to make a positive change!If you'd like to learn more about Strata EMR & Billing and achieving a 99.99% reimbursement rate for your PT, OT, or SLP Clinic head over to stratapt.com and book a demo with our team!If you have any questions, send us a note [email protected].