108: How To Escape Content Mediocrity w/Henneke D

This show is PACKED with writing tips that will improve your SEO and marketing… including:What makes a great headlineHow to write a strong openingHow to sell with copyEditing toolsAttracting more customers to your blogAnd lots more! My guest Henneke has written for Copyblogger, Kissmetrics and the author of two 5-star rated books about writing and blogging.Listen Now!Show Agenda and TimestampsEpisode Introduction and topic overview [0:22] Henneke’s Introduction [1:25]Henneke’s background prior to copywriting [1:30]How did Henneke land her spot on kissmetrics and copyblogger? [3:06]Henneke’s profile slogan [4:59]What are the services that Henneke offers? [7:52]How the listeners can improve their own writing and create better content [8:49]Part 3, 4, & 5 of Henneke’s article 29 Way to Improve Your Writing Skills and Escape Content Mediocrity- Starting with Part 3  [9:16]What makes a great headline? [9:36]Where is the line between click-bait and a good headline [13:47]How to create a captivating opening [15:23]When is a good time to use a story? [17:40]Does Henneke use any tools to help with editing? [20:00]How to write closing paragraphs [21:21]Give a pep talk [23:09]Part 4 The Basic Writing Skills Everyone Must Master [25:09]What is Henneke’s process for coming up with a logical flow of content? [25:58]For content that is an overview of a topic how to approach thinking through the structure/flow? [28:00]Tips for creating better transitions in content [32:29]Part 5 What is the zoom in, zoom out technique? [35:09]Metaphors and how they can help your writing [39:16]3 elements that make great metaphors [41:14]Metaphoric mistakes [42:41]How to achieve a conversational tone [44:48]Difference between write-like-you-talk and a conversational tone [47:58]Business Blogging – Henneke’s Article – The “Secret” to Attracting More Clients to Your Blog [49:15]What is the difference between copywriting and blogging?  [49:23]How can thinking of your blog as being on a mission be helpful and how to do this? [51:01]Sales Copy – Henneke’s Article – 5 Types of True Benefits: How to Connect with Your Customer’s Deepest Desires  [53:40]Maslow Marketing Benefits- What is the difference between a Feature and a Benefit? How to turn your feature into a benefit  [53:49]How does Maslow’s Hierarchy of Needs tie into benefits? [57:26]Can this be applied to CRM software? [1:00:34]How can you apply this to a “boring” product? [1:00:21]Stylus by 53 what is the need they are addressing? [1:03:49]Who is Henrietta? [1:05:29]Where to find Henneke online [1:08:33]  Tools MentionedScapple – Mind Map ToolHemingway Editor Articles, Resources, and Links MentionedCopybloggerKissmetrics Smartblogger – Jon MorrowEnchanting Marketing – 29 Ways to Improve Your Writing Skills and Escape Content Mediocrity Enchanting Marketing – How to Craft a Meaningful Tagline (for Your Small Biz)Enchanting Marketing – 5 Powerful Ways to End a Blog Post (and Fire Up Your Audience)Smartblogger – How to Catapult Yourself from Diddly Squat to a Booming Online Career Enchanting Marketing – How to Use the Persuasive Power of Metaphors Enchanting Marketing – The “Secret” to Attracting More Clients to Your BlogEnchanting Marketing – 5 Types of True Benefits: How to Connect with Your Customer’s Deepest DesiresPortant – Cartoons Outperform Stock Photos 2:1 by Ian Lurie Find Henneke Duistermaat OnlineEnchanting Marketing Twitter (check out her profile Slogan)LinkedinInstagramThe post 108: How To Escape Content Mediocrity w/Henneke D appeared first on Evolving SEO.