108\\ How to Grow Your Design Business While Staying True to Your “Why” With Katie Decker-Erickson

Are you struggling to scale your interior design business while balancing family life? Or perhaps you're considering adding commercial projects to your list of services. In this episode, Katie Decker, a successful commercial color consultant and business coach, shares her inspiring journey and practical strategies to help you achieve sustainable growth. Katie's path to success was anything but linear. From starting in communications to flipping houses and discovering her passion for color consulting, she navigated various challenges before finding her niche in the commercial design industry. Her story demonstrates that with the right mindset and business understanding, you can transform your creative talents into a thriving, scalable enterprise. Discover Katie's proven methods for transitioning from residential to commercial design, effectively managing rapid growth, and maintaining a healthy work-life balance. Whether you're looking to scale up or down, Katie's coaching expertise can help you build a business that aligns with your values and life stage. Tune in and unlock the secrets to growing your interior design firm while staying true to your "why" and enjoying the journey. Featured Guest: ⁠Katie Decker-Erickson⁠ began her career in commercial color consulting as a part-time passion project in 2007. With her MBA, today, her company, ⁠Color Works⁠, has grown into a multi-million dollar commercial design company, currently operating in over 20 states nationwide, with a fully remote team of more than a dozen individuals. Katie is known for her business acumen (having grown her interior design firm by 1500% in a year). Today, she works with billion-dollar Real Estate Investment Trusts, managing the design of multiple large-scale portfolios, hundreds of properties, and more projects, focusing on design impact experience. With 15 years in the industry and 18 years teaching graduate & undergraduate courses at four universities, and a wild passion for women's empowerment, entrepreneurship, and financial literacy, Katie is now coaching other designers toward similar success and what scalability looks like, both personally and professionally. When not positioning her team and clients for success, she enjoys travel, hiking, and being on the water. Why you’ve got to check out today’s episode: Learn how to scale your design business successfully Assess if adding or moving into commercial design is the right step for your design business. Get empowered with practical strategies for overcoming designers' common struggles like undercharging and feeling undervalued Check out the show notes >>> How to Grow Your Design Business While Staying True to Your “Why” NEXT STEPS: Grab your freebies: The Remodel Budget and Timeline Guide Furnishings Investment Guide Your Roadmap to a Career in Interior Design 3 Things I Wish I had known when I Started my Career Take a Quiz! Find Your Perfect Interior Design Style if you are curious about your design style Find Out What Type of Interior Designer You Should Be! Listen to Related Episode: Join the Design Mentor to kickstart a successful career in interior design! Email me at [email protected] if you have suggested topics DM me on Instagram at @rwarddesign if you have a burning question Leave me a rating and review! Click here.  Visit my website at rwarddesign.com to learn more about my services Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...