108. How to Promote When You Don’t Have Anything to Sell

Welcome to Coaches on a Mission. You've got three important steps to take as you listen to all of the episodes on this show (they're pretty binge-worthy, aren't they?). 1. Join the Pod Squad: Access playlists, PDF transcripts and other freebies from every episode inside this members-only bonus vault. To join the Pod Squad go to https://dallastravers.com/squad 2. Check Out the Hive: The folks you hear on this show are members of my 12-month mentorship program, The Hive. If you get value from these free episodes, imagine what's possible when you join this incredible community and have Dallas at your side. To check out the Hive, go to https://dallastravers.com/hive 3. Follow Dallas on Instagram: Where you'll get quick lessons to stay motivated as you build a values-driven, profitable coaching business you're truly proud of. Follow me at https://instagram.com/dallastravers Here’s a question: what the heck are you supposed to talk about when you don’t have anything to sell? Once your client roster is full and you’ve moved into a launch model with a course or group program, it’s hard to promote your offerings when they’re not actually available.  That’s the issue today’s guest faced. Her name is Sarah Light. She’s the creator of the beautiful yearly planner called Sol Planners.  BTW… we’ve linked to her gorgeous planners in the show notes. I have one and it’s so super yummy.   Sarah sells a lot of planners from October to about Mid February.  After that, she doesn’t have any offerings… and doesn't want them.  Yet, because her business serves coaches, she gets the importance of list building and engaging your audience. But that’s always felt off because how much can you really talk about planners in June, right? But the two of us do a pretty good job of creating a year-long marketing plan designed to maintain a solid connection with her audience and build up a ton of anticipation for the glorious day when the next year’s planners drop.  Even though Sarah sells a product and you may be a coach, you likely need a year long marketing plan so that when you do move into a launch or a client surge, your audience is waiting with bated breath to dive in.  So let’s get into it… CONNECT WITH SARAH: SARAH’S PLANNER: Https://solplanners.com INSTAGRAM: Www.Instagram.com/solplanners CONNECT WITH ME: INSTAGRAM:  http://instagram.com/dallastraversbizmentor FREE RESOURCE: Coaching Superpower Quiz: https://dallastravers.com/quiz