108. Idea - Content Marketing, Engineered

So how do you market to engineers in a meaningful way?  Wendy Covey is the expert in this area and literally wrote the book to help bridge the gap. In this exciting episode Wendy unpacks what content marketing is and discusses how to conduct it effectively to help engineers and industry get better. She also covers the importance of brand and overall strategy that can be impactful in helping others get on the right track. Most people have heard the term of being sticky with material but what really matters to the leaders in industry these days? In Wendy's eyes it about creating content that provides meaningful and dependable information. Something that sets you up as the expert in that space. Not having the right strategy can hurt companies that are trying to grow and by following Wendy's advice many of the common headwinds can be avoided.For the listeners that want to help engineers grow and support them in achieving their goals this conversation is a gold mine of information. Wendy has a great way of painting practical steps anyone can take to truly make an impact in the exciting world of engineering.Guest:  Wendy Covey - CEO & Co-Founder at TREW Marketing Host: Chris GraingerExecutive Producer: Adam SheetsAudio/Video Editing: Andi ThrowerResources:TREW Marketing on LinkedIn TREW Marketing WebsiteContent Marketing, Engineered (This is a MUST have in your library!)