EPISODE · Jul 12, 2022 · 1H 2M
#108: Justin Moore – How to get brand deals and why they are underrated
from Creator Science · host Jay Clouse
WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Justin Moore is a Sponsorship Coach & the founder of Creator Wizard, a school & community that teaches you how to find & negotiate your dream brand deals so that you stop leaving thousands on the table. He’s also a member of my membership community, the Creative Companion Club! Along with his wife April, Justin has been a full-time creator for over 7 years and has personally made over $3M working with brands. He has also run an influencer marketing agency for over 5 years that has helped other creators earn an additional $2M. Today, Justin runs a cohort-based course called Brand Deal Wizard to help creators land their dream sponsorships, a growing TikTok and he has a personal mission to enable creators big and small to land 1 million paid brand partnerships by 2032. In this episode, we talk about his experience on YouTube, why he thinks TikTok today is like YouTube 10 years ago, how you can land your own brand partnerships, and why Reliability has been his secret weapon in working with brands. Full transcript and show notes Learn more about Justin Moore Subscribe to Justin Moore on YouTube Follow Justin Moore on Twitter / Instagram / TikTok *** TIMESTAMPS 00:00:16 - Challenges of trying a video show 00:01:56 - Benefits of doing a video show 00:02:54 - Justin Moore background 00:03:20 - Justin's childhood entrepreneurship 00:04:09 - Justin's early opportunities on YouTube 00:05:03 - Justin by the numbers 00:05:52 - What we are learning today 00:06:36 - Justin's college days and early career 00:09:34 - Anxiety about life and avoiding disasters by accident 00:10:34 - The start of AprilAthena7 and AprilJustinTV 00:11:41 - What was early YouTube like? 00:14:28 - Very first brand deal 00:15:18 - What were the first months of posting like? 00:16:53 - Is grit as necessary today as it was for early Youtubers? 00:19:02 - TikTok today is YouTube 10 years ago 00:20:06 - Why should you diversify your income? 00:26:15 - AdSense + Brand Deals vs Direct Monetization 00:29:38 - Recent failures + sticking it out 00:32:47 - Why you need to be getting brand deals 00:34:54 - How to get a brand deal with 0 followers 00:46:11 - Teaching new creators business etiquette 00:47:59 - How do you pitch yourself to brands? 00:53:55 - Who do I send my pitch to? 00:56:55 - What's the best 1st step to getting a brand deal? 00:59:04 - Marketing Rule of 7 *** RECOMMENDED NEXT EPISODE → #179: Justin Moore *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices
What this episode covers
WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Justin Moore is a Sponsorship Coach & the founder of Creator Wizard, a school & community that teaches you how to find & negotiate your dream brand deals so that you stop leaving thousands on the table. He’s also a member of my membership community, the Creative Companion Club! Along with his wife April, Justin has been a full-time creator for over 7 years and has personally made over $3M working with brands. He has also run an influencer marketing agency for over 5 years that has helped other creators earn an additional $2M. Today, Justin runs a cohort-based course called Brand Deal Wizard to help creators land their dream sponsorships, a growing TikTok and he has a personal mission to enable creators big and small to land 1 million paid brand partnerships by 2032. In this episode, we talk about his experience on YouTube, why he thinks TikTok today is like YouTube 10 years ago, how you can land your own brand partnerships, and why Reliability has been his secret weapon in working with brands. Full transcript and show notes Learn more about Justin Moore Subscribe to Justin Moore on YouTube Follow Justin Moore on Twitter / Instagram / TikTok *** TIMESTAMPS 00:00:16 - Challenges of trying a video show 00:01:56 - Benefits of doing a video show 00:02:54 - Justin Moore background 00:03:20 - Justin's childhood entrepreneurship 00:04:09 - Justin's early opportunities on YouTube 00:05:03 - Justin by the numbers 00:05:52 - What we are learning today 00:06:36 - Justin's college days and early career 00:09:34 - Anxiety about life and avoiding disasters by accident 00:10:34 - The start of AprilAthena7 and AprilJustinTV 00:11:41 - What was early YouTube like? 00:14:28 - Very first brand deal 00:15:18 - What were the first months of posting like? 00:16:53 - Is grit as necessary today as it was for early Youtubers? 00:19:02 - TikTok today is YouTube 10 years ago 00:20:06 - Why should you diversify your income? 00:26:15 - AdSense + Brand Deals vs Direct Monetization 00:29:38 - Recent failures + sticking it out 00:32:47 - Why you need to be getting brand deals 00:34:54 - How to get a brand deal with 0 followers 00:46:11 - Teaching new creators business etiquette 00:47:59 - How do you pitch yourself to brands? 00:53:55 - Who do I send my pitch to? 00:56:55 - What's the best 1st step to getting a brand deal? 00:59:04 - Marketing Rule of 7 *** RECOMMENDED NEXT EPISODE → #179: Justin Moore *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices
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#108: Justin Moore – How to get brand deals and why they are underrated
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