Leveraging Trade Fairs to Drive Demand | How Supasawa's Team Optimizes Managing Sales in 55 Markets | 108

Join The Maffeo Drinks Substack for Episode Analysis!Continuing our previous conversation, Guillaume Lambrecht explains his trade fair strategy for building global presence with Supasawa, focusing primarily on his BCB Berlin approach. With distributors across 55 markets, through strategic trade show investments rather than individual country visits.This episode details his methods for maximizing trade fair ROI, including relationship-focused meetings, community building at industry events, and using trade shows as cost-effective alternatives to extensive international travel. Guillaume outlines how he leverages events like BCB Berlin to maintain distributor relationships and establish global brand presence.Covers trade show networking strategies, international distributor management through industry events, and approaches to global brand building via strategic fair participation.Timestamps:-00:00 Introduction: International Scaling Strategies for Small Beverage Brands- 05:37 Community-Driven Growth: Social Media and Organic Brand Advocacy Systems- 11:35 Relationship-Based Sales: Human-to-Human Business Philosophy for Global Markets- 19:31 Trade Show ROI Strategy: BCB Berlin Investment and International Networking Optimization- 38:04 Global Distribution: Route to Market and International Distributor Management- 45:12 Market Adaptation: COVID-19 Opportunities and Business Resilience Strategies- 52:30 Sustainable Expansion: Quality Relationship Management Across 55 Markets This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS.MAFFEO DRINKS is a leading drinks business podcast, listened to in 120 countries with 130+ episodes. How the industry actually works, from the bar and what it means for the boardroom.Wanna know what the conversation above means for your team? It's in the paid section.You get access to Maffeo Confidential (Private Podcast), this analysis, and the full catalog of 130+ episodes, each one translating industry conversation into the commercial decisions underneath it. Find out more at maffeodrinks.com or on Substack.