#108: Live from Summit: The stories we tell, the supporters we keep—lessons in new donor acquisition & retention from UNHCR Canada, with Shairoze Walji

Send us Fan MailWhen emergencies happen, donors respond. But too often, that generosity fades just as quickly as it arrives. While acquiring new donors is important, how can we better cultivate and steward those who have already given? How do we bridge the gap between crisis-driven giving and long-term donor commitment? And how do we engage supporters in a way that reflects the evolving expectations of Canadian donors?This session recorded live at the Build Good Summit explores what’s changing in fundraising today – how donors are engaging across multiple channels, why traditional storytelling approaches no longer resonate, and what organizations need to do to build deeper, lasting relationships. Shairoze Walji shares her full-circle story about how her family arrived in Canada as refugees and how, years later, she now works to support displaced people through UNHCR. Our personal connections to our work matter, and when we tap into those connections in the right way, we build trust, community and donor relationships that extend far beyond a single moment of crisis.—⛰️ Don’t miss out on the next BuildGood Summit! Sign up to be the first to know about the dates, location and super early bird discounted tickets at www.buildgoodsummit.com  🤔 What else would you like to know about improving your fundraising and becoming an effective nonprofit marketer? Connect with Mike Duerksen on LinkedIn: https://www.linkedin.com/in/mikeduerksen/ 🔔 Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/ ❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact: https://www.youtube.com/@buildgood?sub_confirmation=1 Thanks for listening! ––#Fundraising #Nonprofit #Philanthropy #Marketing Interested in  working with a fundraising agency to grow your nonprofit?BuildGood is a fundraising agency that helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors. You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising. ➡️For more information, go here: www.buildgood.com