108. Selling Through A Downturn - Marcus Sheridan

To learn more about Breakthrough Academy, Click Here Check Out Marcus’ sales & marketing training company: www.impactplus.com Order His Book They Ask, You Answer: https://www.amazon.ca/gp/product/1119312973/ref=dbs_a_def_rwt_bibl_vppi_i3 Our guest on the show today is globally renowned speaker and consultant: Marcus Sheridan.  Author of They Ask, You Answer and The Visual Sale. Marcus is the go-to guy for content marketing and inbound sales (especially for contractors and home services). His philosophy is simple but powerful:  If your customers are asking about it, you should be creating content around it.   Getting out in front of the concerns and questions of your potential buyers is the easiest way to build authority and elevate your company from “one in a sea of options” to “the only one” they want to do business with.   Expect to Learn: How to build trust and transparency through your website’s content using “The Big 5” framework - turning visitors into buyers while exponentially increasing site traffic Just how educated the modern buyer truly is and why relying on uninformed clients is no longer a viable marketing strategy (if it ever was) Marcus’ insights on navigating through a changing market, having carefully steered River Pools through the 08 financial crisis and into one of the most successful pool franchises in the US Making great content doesn’t have to be hard, you just have to know where to start.See omnystudio.com/listener for privacy information.