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108 Shannah Hayley - civic pride and local government (reprise) episode artwork

EPISODE · Apr 24, 2017 · 36 MIN

108 Shannah Hayley - civic pride and local government (reprise)

from GovComms: The Future of Government Communication

How can you turn a disparaging comment on "Real Housewives" into a marketing tool for your city? Shannah Hayley explains how "It's a little Plano in here" became a meme of civic pride for one local government. Shannah is the director of marketing and community engagement for the city of Plano, Texas. David Pembroke spoke to her at Content Marketing World about content communication. Hosted on Acast. See acast.com/privacy for more information.

What this episode covers

How can you turn a disparaging comment on "Real Housewives" into a marketing tool for your city? Shannah Hayley explains how "It's a little Plano in here" became a meme of civic pride for one local government. Shannah is the director of marketing and community engagement for the city of Plano, Texas. David Pembroke spoke to her at Content Marketing World about content communication. Hosted on Acast. See acast.com/privacy for more information.

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108 Shannah Hayley - civic pride and local government (reprise)

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Frequently Asked Questions

How long is this episode of GovComms: The Future of Government Communication?

This episode is 36 minutes long.

When was this GovComms: The Future of Government Communication episode published?

This episode was published on April 24, 2017.

What is this episode about?

How can you turn a disparaging comment on "Real Housewives" into a marketing tool for your city? Shannah Hayley explains how "It's a little Plano in here" became a meme of civic pride for one local government. Shannah is the director of marketing...

Can I download this GovComms: The Future of Government Communication episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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