108 - Storytelling and community building with Ross McLauchlan of The Austin Winery

from The Health Business Builder Show · host Corey Hiben

Ross McLauchlan teaches us how to use wine for storytelling. In This Episode: 04:00 - Early exposure to food and wine 07:00 - Meeting people where they are at 10:00 - Building with purpose 12:00 - Drinkable art 14:00 - Storytelling with wine 18:00 - The best marketing pitch 21:00 - The most expensive bottle of wine 25:00 - Have a premium product 26:30 - Spheres of intimacy 28:30 - Early obstacles of making wine 32:30 - Finding good partnerships 34:30 - Non-sugar wine 37:00 - Brotherly inspirations 41:00 - Introvert versus extrovert 44:00 - Wine and wine education 46:30 - Rapid fire questions 56:30 - Pivot and keep moving forward 3-Tip Tuesday's - Marketing Tips to Attract More Leads!⁠ ⁠The Niche Test⁠ Get all links, resources, and show notes at: ⁠www.coreyhi.com/podcast/108

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This episode is 59 minutes long.

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This episode was published on July 20, 2023.

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