108. The Messy Middle of Entrepreneurship: A Conversation with Villain’s Lauryn Warnick

This week on AND/BOTH, I’m joined by Lauryn Warnick, CEO and founder of Villain Branding. Lauryn shares how she went from film school to tech startups to leading a verbal-first brand consultancy—and how the business has grown and shifted alongside marriage, motherhood, and the many seasons real life brings.We talk about:Building a business that doesn’t pretend life at home is pausedWhy B2B storytelling has more impact (and heart) than most people expectWorking with a spouse and figuring out routines that actually workThe pressure of being the primary income earner while raising young kidsMoving away from “balance” and toward navigating what each season asks of youThe Disney moment that unexpectedly reframed flexibility, boundaries, and perspectiveThis episode is full of the conversations that don’t always make it into the highlight reel—how we work, how we parent, and how we keep adjusting the picture as life keeps changing.Connect with Lauryn:Website: www.villainbranding.comLinkedIn: Lauryn WarnickConnect with Ashley:Website: https://www.ashleyblackington.comPodcast website: https://www.andbothpodcast.com/Dovetail® App: https://apps.apple.com/us/app/dovetail-app/id6744341822Instagram: @mydovetail.appLinkedIn: https://www.linkedin.com/in/ashleyblackington/