108. Why Testing Is Important in Your Programmatic Buying with Carlos Villanueva
Carlos Villanueva shares his thoughts about programmatic experiments, testing during the optimization phase, mentorship, community, and understanding other channels other than programmatic. Timestamp: 00:01:55 - Who is Carlos 00:03:59 - Carlos' first role in the programmatic space 00:06:09 - Carlos' day-to-day life 00:08:21 - The importance of experimenting when it comes to programmatic activation 00:13:18 - How results are being measured 00:16:07 - An experiment with a completely different result than what Carlos was expecting 00:19:52 - How Carlos continue educating himself and pass it on to junior-level teams 00:26:43 - The programmatic community and mentorship 00:32:30 - The importance of understanding other channels 00:41:15 - One fun fact about Carlos 00:44:00 - Carlos' advice to his younger self Meet Our Team: Hélène Parker - Chief Programmatic Coach Programmatic Meet Up | Website | LinkedIn | Twitter Programmatic Digest - Youtube | LinkedIn | Instagram The Reach & Frequency Course - Listeners get a 10% discount with code podcast10 Carlos Villanueva LinkedIn Alexa Gabrielle Ramos - Podcast Editor Instagram | Website | LinkedIn S and S Creative Media - Podcast and Media Manager Instagram | Website | LinkedIn
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