109: Ann Handley - Everybody Writes
Do you think of yourself as a writer? In today's online world, we're all writers. Between emails, social media posts, marketing materials, and content creation we are all writing more than ever before. Learning how to be an effective writer is key. We're joined today by one of the world's leading marketing experts who wants to shed light on writing and the future of marketing. Ann Handley is a Wall Street Journal best-selling author, keynote speaker, and the world’s first Chief Content Officer. She speaks and writes about how you can rethink the way your business markets. Cited in Forbes as the most influential woman in Social Media and recognized by ForbesWoman as one of the top 20 women bloggers, Ann is the Chief Content Officer of MarketingProfs, a training and education company with the largest community of marketers in its category. She is a monthly columnist for Entrepreneur magazine, a member of the LinkedIn Influencer program, and the co-author of the best-selling book Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. Her most recent book, Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content is a super useful read!
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