EPISODE · Mar 14, 2021 · 31 MIN

#109 Das Gute liegt so nah - Pricing

from Aus dem Maschinenraum für Strategie | Marketing | Vertrieb · host Michael Stiller

Das Management fordert bessere Geschäftsergebnisse: Neue Geschäftsfelder und Kostensenkungen stehen hoch im Kurs - professionelles Pricing nicht. Dabei liegt es doch so nah! Worin die bestechende Einfachheit liegt, warum der Hebel auf die Profitabilität nirgends so hoch ist wie beim Pricing und welche fünf pragmatischen Schritte man für eine professionelle Preispolitik gehen sollte, das besprechen die Kollegen Stiller und Scholzen in der aktuellen Folge. Viel Spaß beim Hören!

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#109 Das Gute liegt so nah - Pricing

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