109: Event tips - identifying the target audience

In this episode, we talk all about your attendee profile and target audience! Look at your past attendee data (if you've hosted an event in the past). Review your customer demographics (they are likely similar) if you don't have past attendee data. Ask all the important questions on your registration form to ensure you have data for your next event. Poll and survey your audience to gather data on what they want and love at events to help you curate the agenda and content. Customize your marketing to the audience demographic. For example, if you have a new attendee and an alumni attendee, they could get different messages. Or if you have someone that attended a VIP in the past, their email can be different than someone that was general admission. Attendee demographics is critical to be able to get sponsor investments. And more! Thanks for listening and supporting entrepreneurs and the small business community! I would love to connect with you at https://www.instagram.com/eventivebrush and in our private Facebook group where we continue the conversation! Do you want an event planner at your fingertips? Text me with your event questions! 480-530-5182 https://my.community.com/sarahbrush Sarah Brush EVENTive Brush https://www.instagram.com/eventivebrush www.eventivebrush.com