109. How Small CPG Brands Beat Big Food at Retail With Rudi Fischer & Brad Locke, Red's All Natural

109. Big CPG brands dominate with budgets and data—but they're slow, rigid, and disconnected. If you're a small natural brand trying to win shelf space, you don't need billions… you need leverage. In this episode, I sit down with leaders from Red's All Natural to unpack what mainstream CPG gets right—and where small brands have the unfair advantage. We break down fact-based selling, speed to innovation, customer-centric strategy, category leadership, and how to use insight (not guesswork) to grow profitable retail sales. You'll learn how to position your brand as a category growth engine, how to say "yes" strategically, and how to compete without commoditizing your product. Listen to related episodes to go deeper into building sustainable CPG growth. Get instant access on the show webpage: RetailSolved.com/session109