109. Intelligent Uncertainty

Season Six of The Sounds of the Baskerville kicks off with a powerful question. How do you run a business when the world refuses to behave predictably? From COVID shutdowns and supply chain shocks to tariff tensions, population surges, labour shortages, and the rapid rise of AI, James and Chris unpack the reality of operating in an era of permanent uncertainty.Reflecting on global events, economic fundamentals, and frontline insolvency experience, Chris explains why supply and demand still rule everything, and why uncertainty isn’t something to fear, but something to exploit. The conversation explores government intervention, infrastructure pressure, workforce disruption, and the stark truth that there will always be winners and losers in times of change.