109: Joseph Foster, Reebok – Be more human: how to trust your gut

Joining Michael today is Joseph Foster, co-founder of Reebok, to tell us the story of how the brand he co-founded with his brother started with a brilliant idea and turned into a billion-dollar sportswear legend and global icon.The entrepreneur who describes himself simply as “the shoe maker”, also the title of his new book about his role as co-founder, opens up on how a small family shoe making business led to a brand now recognised as one of the defining British manufacturing success stories of the 20th century.