#109: Mind Tricks in B2B Marketing part 3: The Power Of Social Proof (behavioural science) - Be The Best

More B2B Marketing neuroscience insights this week! We hope you’re enjoying this mini-series!This week, we’re looking at Social Proofing. That age old feeling that something is good if others seem to think it’s good.As usual we dive into a quick definition before getting into some great examples of it at play, including our own experience in utilising it.It’s a great avenue for showcasing your helpfulness, so it sits really well within our framework and philosophy. We also talk about some practical ways you can start utilising the principle and testing what works best for your marketing.-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00:00 Introduction: The Principle of Social Proof00:04:00 The Power of Reviews in Decision Making00:05:00 Social Proof on Websites & Platforms00:06:00 The Impact of Lines & Crowds00:10:50 The Bartender Strategy & Tipping00:12:00 Childhood Fads and Social Proof00:17:20 User Generated Content & Authenticity00:19:00 The Role of Influencers in Social Proof00:22:00 Key Takeaways & The Power of Validation----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bincubator.com/-----------------------------------------------------S05 E109 - The B2B Playbook-----------------------------------------------------#b2b #b2bmarketing #digitalmarketing#b2bsaas #neuromarketing