#109 SCAYLE: Demand Gen für Enterprise-Kunden mit 7-stelliger Ticket Size

from Der Revenue Marketing Realtalk · host Tim Rath

In dieser Folge spricht Tim mit Florian Bunn, dem Director Demand Gen bei der deutschen E-Commerce Plattform SCAYLE. Die Tochterfirma von ABOUT YOU nutzt über Jahre generierte B2C-Insights, um Enterprise-Kunden für ihr Shopsystem zu gewinnen und konkurriert mit Weltkonzernen wie Shopify. Florian teilt das Demand Gen Framework von SCAYLE und berichtet direkt aus dem Maschinenraum, wie sie B2B Marketing im Enterprise-Segment radikal neu denken. Jetzt reinhören!

Episode metadata supplied by the publisher feed · Published Jan 7, 2026

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#109 SCAYLE: Demand Gen für Enterprise-Kunden mit 7-stelliger Ticket Size

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