109 The Cashflow Catch-22 And How to Avoid it

Merriam-Webster defines "CATCH-22" as: "a situation presenting two equally undesirable alternatives".  You can't invest in your business because you don't have enough clients and you can't get more clients because you can't afford to invest in the support to help you. This is a vicious cycle that many new business leaders find themselves in. When you're in this position, it's easy to misunderstand what growth actually looks like.  So if you're feeling stuck, you're not alone. In this episode Deb goes deep into the "WHY".  You'll find yourself saying, "Yes, that's me" more than once. Deb has some solid advice on how to go forward. [00:01 – 11:51]  Opening Segment Welcome to the podcast! Did you miss building a solid foundation for the business? What are the different stages of a Catch-22? Some strategies that may work for you. [11:53 – 20:42]  Here are some success stories to think about Is this really the right time for you to raise your fees? Outsourcing: where do you start? Deb's list of questions to ask yourself Make sure you have a clear sense of your profitability  [20:43 - 24:00] Closing Segment Join our Facebook Group and be part of the Monday Morning Mastermind Subscribe to the LinkedIn Newsletter Final words Join the FREE "Reliable Revenue Secrets" five-day event September 12-16, 2022 (1pm-1:45pm EST) TheGreatDoover.com/secrets Tweetable Quote: "It's critical that you have a handle on your numbers so that you can prioritize your focus and what you're spending your time on as the CEO of this business that you desperately want to see succeed.." - Deb Boulanger   "You can't invest in your business because you don't have enough clients and you can't get more clients because you can't afford to invest in the support to help you."  - Deb Boulanger "I'm not talking about a low-end membership program or an online course in my world. Value comes from building up, not down. So, consider adding a high-end mastermind to your portfolio or an executive retreat where you can serve several clients at once for higher fees".  - Deb Boulanger   Links Mentioned in the Episode: The revenue calculator:   https://www.TheGreatDoover.com/pricing Information for the event:  https://www.TheGreatDoover.com/secrets   SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. CLICK HERE to join our private Facebook Group! Connect with me on Instagram, LinkedIn, or checkout our website at www.lifeaftercorporatepodcast.com