#109 The Credibility Dilemma

In this episode, Cem and Wayne break down some of the reasons why we find it so hard to sell ourselves in our entrepreneurial endeavours especially when it comes to our need for credibility. Talking Points: - Why You Need Self Esteem Not Certificates - Collecting Credentials For Permission To Start - How To Recognise Your Unique Value Proposition - Leveraging Brands To Gain Credability - Why Portfolio Matters More Than Ever - People Work With People They Like (Even If You're Less-Brainy) - Avoiding The Comparison Trap Full episode references available at: http://www.powerfulnonsense.com/the-credibility-dilemma/  Subscribe to the show on iTunes here: itunes.apple.com/gb/podcast/powerful-nonsense/id80301