109 The Financial Playbook for Sports Entrepreneurs with Jason Hershman

Jason Hershman, better known as The Sports CFO, built his career as the first finance hire at multiple startups that went on to achieve an IPO and major acquisitions, including a sports technology company that sold for more than $400 million.In this episode of the Sports Business Leaders Podcast, Jason shares his journey from working as a ball boy for the Philadelphia Eagles to becoming one of the leading finance operators in sports. As the founder of PointCFO, he helps sports startups, leagues, media companies, and investors raise capital, build financial infrastructure, and scale for growth.Jason discusses fundraising strategies, financial storytelling, lessons from multiple successful exits, and why he's bullish on youth sports, college athletics, AI, and the future of sports business.