109 – Tripling Your Student Base In 2 Years With 100% Karate

Last time we spoke with Cheyne McMahon, he had just gone full time with 110 students when his dojo got flooded. Today, he has 340 students and is thriving as a Karate-only school.IN THIS EPISODE:How action takers work and think differentlyThe pay off of investing in your instructors100% Karate! Cheyne’s growth from 110 students to 340 studentsDo this to motivate your white beltsAnd more*Need help growing your martial arts school? Learn More Here.TRANSCRIPTIONAs soon as I see the value in it, I'll do it straightaway, whether that's good or bad sometimes, but at the moment, everything I do is working out pretty well.GEORGE: Hey, George Fourie here. Welcome to another Martial Arts Media business podcast episode. We're on episode 109 and chatting today to a good friend and a repeat guest, Cheyne McMahon. Good day, Cheyne.CHEYNE: Hey, how are you? GEORGE: Good, good, good. So, been a while. Well, I'd say it's been a while since we spoke on the podcast, I was actually checking back and we spoke on episode number 74. Actually back in March 2019, so, depending when you're listening to this, close to the two year mark on doing this again. So, I wanted to chat again, really to document his journey, because it's been a long journey. We'll go a bit more into the details, but you can check out podcast number 74 for a bit more of the background – the first time we met, how we got started working together, and your dojo was flooded, wasn't it?CHEYNE: Yeah, still remember that one like it was yesterday? Yeah.GEORGE: Flooded dojo, we started working together, did a couple of cool things, and worked out well, you jumped up to 185 students. That was in December. Well, in February, so that was a couple of months later, shot to 200. I'll be prompting you to get that 300, you hit 300 students at the time of recording this. Well, last week, he said you were 325. This week you're at?CHEYNE: Yeah, that's 348 students.GEORGE: Just from the sidelines, and I'm going to hand it all over to Cheyne, but you know, one thing I admire about Cheyne is just relentless work ethic. You know, whenever we chat on a Zoom call or something, we chat about something, Cheyne goes quiet, and then he's like, “yep, it's done, it's sent”. And so, he's just a religious action taker, we can almost stop the podcast there if you want to get the value out of something and Cheyne's journey on how he progresses so fast, is just taking action all the time. It's probably a good place to start, right? Because what got you to that? What is it that prompts you to take action quickly? Is that something that came from, you know, from childhood? Or is it the discipline of karate? What's got you to that?CHEYNE: Yeah, I think that that's just sort of my personality. I just want to, I just want to see the value in it, and I’ll just do it straightaway. Just like setting up Calendly. Last week, we were talking about it, as soon as I see the value in it, I'll do it straightaway. Whether that's good or bad sometimes, but at the moment, everything I do is working out pretty well. Some things don't work. But so far it's been it's been pretty good...