109: Turning Stories into Strategy with Chris Norton

This week, I am joined by founder and managing director of Prohibition PR, Chris Norton.Chris and I dive into the importance of measuring PR success, share some common pitfalls businesses face, and touch on striking the right balance between proactive and reactive PR.We also discuss the impact AI is already having on our industry, and the importance of honesty in client relationships.Let’s get stuck in…... Connect with Chris:Linkedin: https://www.linkedin.com/in/chrisnorton2/Visit Prohibition PR: https://prohibitionpr.co.uk/Check out Chris' podcast, Embracing Marketing Mistakes: https://www.embracingmarketingmistakes.co.uk/Connect with Sophie:       LinkedIn: www.linkedin.com/in/sophie-milliken       Instagram: www.instagram.com/moja_sophie/       ...   Want to be a guest on Beyond the Bio? Do you have interesting ideas to share about how to raise your profile? We want to hear from you!  Fill out the submission form here: https://www.sophiemilliken.co.uk/btb ... This podcast is brought to you by Moja.  Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry.      See how your profile is currently performing: https://mym-btb.scoreapp.com/