109. Use Human Centered Design to Create Action

When I'm creating anything or writing to connect with people, I keep this framework— the Octalysis Principle— in mind. Especially if you want a person to take an action after experiencing your content, this theory will serve you well, so it's worth learning a little bit about. I'm excited to introduce you to Yu-kia Chou's Octalysis Framework so you begin to think about how to design things to serve a higher intent... that of the human consuming it. Applying gamification and behavioral design techniques to craft experiences that delight humans applies to real-world applications for products, services, educational/instructional design, corporate training/onboarding, and more. "Gamification is the craft of deriving all the fun and engaging elements found in games and applying them to real-world or productive activities." In this video, I intro and briefly explain the 8 core drives that motivate humans to take action as outlined in Yu-kai's formula. They represent both intrinsic and extrinsic motivators in people, and I mention there is also a black hat vs. white hat component to it as well. Here are the 8 Core Drives: 1- Higher Meaning and Calling 2- Accomplishment and Reward 3- Empowerment and Creativity 4- Ownership and Possession 5- Social Influence and Relatedness 6- Scarcity and Impatience 7- Unpredictability and Curiosity 8- Loss and Avoidance Check out Yu-Kai's Octalysis Prime Here: https://island.octalysisprime.com/#!/... Read more about it: https://yukaichou.com/gamification-ex... **************************************************************************** Thank you, ElectraCast Media, for The Marketing Mirror on Spotify! 🎧 Listen Anytime: https://open.spotify.com/show/2BDDNpm... **************************************************************************** Brought to you by Write Mix for Business. Get the skinny on each episode: https://writemixforbusiness.com OR https://www.buymeacoffee.com/themarke... ******************************************* Let's connect 🤝 on social media: ✅ X (Twitter): / sueannbubacz ✅ LinkedIn: / writemixforbusiness ✅ Facebook: / writemixforbusiness ✅ Pinterest: / sueannbubacz Also, you're invited to learn more together, plus support Sue-Ann's 🎨production of the show (and kitty food, too! lol). JOIN other business owners and creatives for exclusive content and more— interact directly with The Marketing Mirror 🪞community: https://www.buymeacoffee.com/themarke.... 💎 THANK YOU! Sue-Ann is an experienced, in-demand content marketing professional, digital content strategist, and writer/editor who works with select businesses and creatives to enhance their communications, elevate influence, and transform creative vision into tangible business results. ONE THING IS SURE... You need a Social Media Marketing Framework to help you strategize and measure your social media and social selling efforts, leverage social profiles, and implement a customized plan that fits the needs of your audience and business equally. ✔️ GRAB MY GUIDE TO SOCIAL MEDIA MARKETING HERE: ⬇️⬇️⬇️⬇️ https://dashboard.mailerlite.com/form... 🏁 This Social Media Marketing Playlist: • Social Media Marketing is filled with informative subjects and unique ideas you can use right now in optimizing your social selling and social presence and covers the major platforms while offering other insights for SMM.