1094: Focus on Your Product by Outsourcing Sales with Robert Henderson

Robert Henderson is the Co-Founder and CEO of JumpCrew. Companies that are great at creating products and services should focus on that area of expertise. By outsourcing sales, companies avoid costly hiring mistakes and provide a dedicated support team that promotes healthy engagement and coaching to sellers. Robert digs into how their product, which is the actual selling, creates symbiotic relationships with their customers. They help startups with the whole go-to-market motion, as well as Fortune 100 companies reach their next milestones faster. Robert also comments on how to create better engagement with sellers and how to coach with authenticity. HIGHLIGHTS Symbiotic relationships ease the tension with existing sales teams Outsourcing avoids expensive trial and error in hiring sales teams Providing a higher level of sales support for JumpCrew's clients Coach those who want to be mentored and create engagement QUOTES A symbiotic relationship with bolted-on and client sales teams - Robert: “All boats rise with rising tides. You guys do really well, and if you guys are crushing it, you're going to expand with us. We're going to be that bolt on that's pushing you guys up and you guys will push up with you. Creating these symbiotic relationships where everybody is growing together is what is successful.” Hire good sellers in the first place to avoid expensive hiring mistakes - Robert: "A lot of our secret sauce has to be in the identification and selection of the right resources upfront. And we are big on understanding why a person is predisposed to being good at sales and whatnot. And we have so many data points around it within our organization and we keep track and organize those data points very well so we're very likely to pick people [who] are going to be good sellers in the first place.” Coaches create better engagement with sellers by being authentic - Robert: “If we focus our coaching to the people who are really open to it, that's probably where we're going to make the most impact. That's where we're going to get the most distance.” Find out more about Robert Henderson in the links below: LinkedIn: https://www.linkedin.com/in/robert-henderson-0a7a0b39/ Website: https://jumpcrew.com/ Email: [email protected] More on Andy: Connect on LinkedIn Get Andy's new book "Sell Without Selling Out" on Amazon Learn more at AndyPaul.com Sponsored by: Revenue.io | Unlock exponential growth with an AI-powered RevOps platform | Revenue.io Scratchpad | The fastest way to update Salesforce, take sales notes, and stay on top of to-dos | Scratchpad.com Blueboard | World’s leading experiential rewards & recognition platform | Blueboard.com Explore the Revenue.io Podcast Universe: Sales Enablement Podcast RevOps Podcast Selling with Purpose Podcast