1097: Communicating in a Crisis

What does it take to communicate clearly when the stakes are high and the science is complex?  In this episode, Jessica Wieder, President of Teal Skies Consulting and former leader in external affairs at FEMA and EPA, shares how a career that started with a satellite crash simulation turned into two decades at the forefront of radiological preparedness and risk communication.  Jessica breaks down the evolution of crisis messaging in the digital age, from early “message mapping” techniques to today’s multi-channel, narrative-driven strategies. She explains why people can only absorb a few key messages under stress, how authenticity can make or break public trust, and why validating emotions is just as important as delivering facts.Past, Present, and Future: Reflections from a Radiation Readiness ProfessionalStorytelling in Public Health: Lessons from STI Prevention & CareDriving Impact with Flexible Funding