1099: NEW SHOW: Shea McGee: From Dream to Empire: How Shea Built Studio McGee 3.0

Today With Shea McGee: Today on A Well-Designed Business, I’m welcoming back Shea McGee—celebrity designer, co-founder of Studio McGee and McGee & Co., and star of Netflix’s Dream Home Makeover. In this episode, Shea opens up about: The original vision she held—and how it evolved What it takes to manage multiple branches of a growing brand How she balances creative leadership with strategic growth Why she’s still dreaming bigger, even after a decade in business LuAnn Nigara and Shea McGee’s Ah-Ha Moments: “If the goal is to make e-commerce be an arm of the design business, you can. It's just, if you're trying to reach a scale, it requires a lot of money to build something that is sustainable and helpful to consumers.” -Shea More About Shea McGee Shea McGee is the Chief Creative Officer and Co-Founder of Studio McGee, leading the creative direction for all facets within the Studio McGee Inc. portfolio of brands— Studio McGee, the interior design arm, and McGee & Co., the product side. Shea’s path to launching Studio McGee in 2014 began years before when she left her position at an ad agency in order to manage the remodel of her and her husband Syd’s first California home. Documenting the process on social media, Shea became an early online influencer, quickly attracting a loyal following with her approachable style and ethos. The online success led to the launch of her own interior design firm, Studio McGee. The design business experienced rapid growth, paving the way for the launch of their e-commerce brand, McGee & Co., along with a lineup of licensing partnerships and marketing opportunities that amplified their design voice—an autobiography, Make Life Beau+ful, a coffee table book, The Art of Home, a long-running show on Netflix, Dream Home Makeover, and product collaborations with brands like Target, Kohler, Ann Sacks, and Pura. Connect with Shea McGee Studio McGee McGee And Co Studio McGee Instagram McGee And Co Instagram YouTube The Art Of Home Book ⁠ A Big THANK YOU to Today’s Podcast Sponsor: Duke Renders⁠⁠⁠⁠⁠⁠ Other Resources: This podcast supports the ⁠⁠⁠⁠⁠⁠⁠⁠Savvy Giving Design Coalition⁠⁠⁠⁠⁠⁠⁠⁠. Learn more about it ⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠! ⁠⁠⁠⁠⁠⁠⁠⁠AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠AWDB #164: Susan Wintersteen- Savvy Giving by Design⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Inside Voice - Sign Up!⁠⁠⁠⁠⁠⁠⁠ Duke Renders Other Shows: AWDB #236: Shea McGee of Studio McGee Joins Me Today!!!! AWDB #270: Shea & Syd McGee: Building a Design Empire Involves a Lot of Hustle AWDB #935: Power Talk Friday: Nancy Ganzekaufer: Profit Insiders Academy: Marketing Lessons From Taylor Swift’s Playbook AWDB #869: Power Talk Friday: Nancy Ganzekaufer: Profit Insiders – How Interior Designers Can Price Themselves Right AWDB #841: Power Talk Friday: Nancy Ganzekaufer: Profit Insiders For Interior Designers Group Coaching + Mastermind AWDB #783: Power Talk Friday: Nancy Ganzekaufer: Profit Insiders for Interior Designers AWDB #389: Power Talk Friday: Nancy Ganzekaufer: The Interior Design Profit Formula AWDB #256: Nancy Ganzekaufer- A Powerful Strategy to Attract More Clients AWDB #159: Power Talk Friday – Nancy Ganzekaufer – How To Get Confident & Clear on What You Offer AWDB #15: Nancy Ganzekaufer- Niche is Rich