10M+ Linkedin Impressions per Year: Gal Aga’s Head of Content Shares BTS Insights

Arthur Castillo is the Director of Content, Community & Partnerships at Aligned. Aligned is pioneering the new way that B2B revenue teams interact with customers in today's remote, digital era.After excelling as a top 3 sales rep at every company Arthur worked for, he decided to explore marketing and his obsession with the B2B buying journey.We talk about how Aligned made LinkedIn, with over 10M+ impressions per year, one of their biggest lead channels and many other topics like:- Understanding PLG and Sales Strategies- Developing a Unique Point of View- Measuring Success and Growth- How to Start Posting on LinkedIn- Experimentation and Goal Setting- The Importance of Customer Feedback- Supporting CEOs in Content Creation- Targeting the Right Audience with Founder-Led MarketingPerfect for: CEOs and founders of B2B SaaS companies focused on creating awareness, building trust, and driving pipeline by implementing a proven content process.Don't forget to subscribe to the podcast for more conversations with industry leaders who are reshaping B2B GTM and growth. Connect with Arthur:Arthur’s Linkedin: https://www.linkedin.com/in/arthur-castillo/Aligned: https://alignedup.com/Connect with me:LinkedIn: https://www.linkedin.com/in/finnthormeier/Website: https://www.project33.io/Chapters00:00 Introduction to Aligned and Its Leadership 03:01 The Power of Founder-Led Marketing 05:52 Understanding Buyer Enablement 09:09 Developing a Unique Point of View 12:07 The Feedback Loop in Content Creation 14:55 Measuring Success and Growth 17:52 Strategies for Advocating Content Marketing 20:51 Framing Content Marketing as an Experiment 24:02 Experimentation and Goal Setting 27:24 The Power of Content as Leverage 30:00 Understanding Customer Feedback 32:20 Supporting CEOs in Content Creation 35:30 Targeting the Right Audience 39:53 Navigating Complex Buying Committees 43:02 Bridging Communication Gaps #linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.executivebrand.org