$10M Revenue but Only $600K Profit — How Bad Debt Silently Destroys Your Cash Flow

$10M in revenue but only $600K in profit — because $800K walked out the door as bad debt. Your CFO problem is bigger than you think. Featuring Omar Ritter, Area President at Focus CFO. Jean-Michel and Omar break down why small and medium-sized businesses between $3M and $50M often bleed cash without realizing it — and how a fractional CFO spots the financial blind spots that owners miss. From the Peloton inventory disaster to landlords stuck with non-paying tenants, this conversation is a masterclass in why cash flow management matters more than top-line revenue growth. 💸 Why profitable revenue beats total revenue every time 📉 The Peloton cautionary tale of scaling without restraint 🏠 How bad debt quietly destroys your bottom line 💰 Cash basis vs. accrual: the distinction that saves businesses 📊 Weekly KPIs every owner should track before hiring a CFO ⏱️Timestamps: 00:00 What is a fractional CFO and who needs one 01:45 Common financial pitfalls for growing businesses 03:00 Finding your most profitable revenue channels 04:30 Expense creep and competition eating your margins 06:00 The $10M revenue, $600K profit case study 07:30 Cash basis vs. accrual accounting explained simply 09:30 When everyone stops paying everyone — COVID lessons 12:00 Why the Inc. 5000 list predicts bankruptcy 13:00 The Peloton inventory disaster breakdown 16:00 How Focus CFO grows through franchising and referrals 20:30 Know when to hire a full-time CFO 21:00 Omar's top advice: understand your real cash flow 🔥 Want to build qualified pipeline with decision-makers like Omar? 👉 https://www.rapidproductgrowth.com 🔗 Website: https://www.rapidproductgrowth.com 🔗 Jean-Michel on LinkedIn: https://www.linkedin.com/in/jeanmichelthink/ #FractionalCFO #SmallBusiness #CashFlow #B2BGrowth #RapidProductGrowth